Training Courses

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Training course

Saturday, November 9, 2024
Città dell'Altra Economia - Roma

Saturday, November 9, 2024

Città dell'Altra Economia - Roma

Largo Dino Frisullo, snc

From 9:00 a.m. to 12:30 p.m. “Social Media and Communication”

Lecture given by Dr. Alessandra Costa, graduate of UNISG Pollenzo and Founder of the e-commerce “Sfusobuono.”

From 2:30 to 6:30 p.m. “Resilient Vineyards.”

Lecture given by Prof. Gabriele Chilosi, Associate Professor University of TUSCIA, belonging to the Department for Innovation in Biological, Agrifood and Forestry Systems.

A coffee break is provided for both lectures and is included in the cost of the course.

Schedule of the two lectures:

With Dr. Costa we will learn more about:

Social media communication
Overview of technical vocabulary (e.g., Tagging/Mentioning, Reposting, Reaction, Followers, Link in bio, DM etc.)
Intro Instagram: general operation of the platform, target audience, usage and best practices
Intro Facebook: general operation of the platform, target audience, usage and best practices

Practice with concrete examples of content to post

How to take photos
How to write copy
How to choose themes

Communication strategy for small wineries

What to communicate
How to communicate
Who to talk to (target audience)
How much to communicate (frequency)
Why communicate

Website and newsletter

Selling directly to individuals, how to acquire contacts, site popups and manual management.

With Prof. Chilosi we will address:

Quality wine wants healthy grapes. This goal can be pursued with different production models:

organic;
integrated;
conventional.

A resilient vineyard can provide healthy grapes with limited intervention and low energy impact (also low economic impact in terms of cost).
The lecture aims to provide information on some innovative strategies for producing healthy, quality grapes in a system that is resilient and adaptive to climate change.